Digital
Strategy
It’s all about the story!
My goal is to create thoughtful and compelling visual stories that captivate and inspire audiences. That means getting to know more about what you want to say, where you are coming from, and creating the visual content for your story.
My role is to help you identify those crucial elements that celebrate the unique attributes of your product, brand, professions, event, or message. Every image, video, and story is a chance to promote your brand and reach those KPIs you want.
I listen . . . a lot!
I value collaboration and transparent communication with every client to bring out those content-rich details that an audience will respond to the most. When something doesn’t convince me, it means it will not convince your target market either.
That is why I will ask a lot of questions through the planning phase to ensure I understand the context you want to convey, so the final visual output converts your audience to take and auction or have an emotional response.
Creativity is my business!
The imagination is a beautiful playground where anything is possible. By developing a plan, we create the parameters that allow creativity to cultivate incredible new ideas and concepts that can accelerate your brand, identity, or message.
Once a new idea is created, I will use my experience to adapt these concepts into actionable content that can be leveraged across your marketing channels.
Data is our compass!
It is impossible to reach a goal if you do not know where you are going. Data analysis allows us to get real-time feedback about the type of content created and its relation to your target audience.
We will review interpreted data to pull together those insights that will allow for a new recipe of measurable objectives that lead to constant improvements and forward momentum towards your goals.
Who Are My Clients?
I collaborate with all kinds of organizations and individuals and am happy to discuss new project commissions with you and your team at any time. In general, the customers I collaborate with most often are :
Business startups, non-profits, cultural and sports organizations, academic intuitions, and anyone focused on changing the world for the better.
Local artisans, artists, musicians, travelers, and imaginative spirits who love visual media.
Established businesses using new technology, local cuisine, innovative products, sporting events, artistic endeavors, events, travel, tourism, and a focus on the environment.
Frequently Asked Questions
Yes, all three! My first contract job in 2009 involved the development of communication strategies, copywriting, photographic reportage, and video editing. In the following years, I have cultivated these complementary skills in communication, photography, and videography. Today I spend a lot of my time making video content because it is popular online. However, I remain open to other types of collaborations.
I am an independent content creator and freelance professional with an excellent network of reliable and proven collaborators to meet the needs of any sized project.
It depends on the project’s complexity, the resources required to carry it out, and on my current availability. I prefer lead time to achieve quality results but can help those with last-minute requests as time allows.
Adaptation is one of my strong suits due to my varied background and language skills. For over 12 years, I have been working on complex and diverse projects, each with its own set of needs, characteristics, and context. I have lived in three different countries and used my training and non-linear thinking to overcome difficulties, open my mind, and anticipate any obstacles by staying focused on always moving forward.
I love working in Rome but have had the opportunity to complete projects in various geographical and cultural centers throughout Italy and Europe and beyond to North Africa and the Middle East. I am thrilled to carry out projects both in Bel Paese and the rest of the world.
Video events, reportage, video ads, interviews, presentation videos, animated shorts, social campaigns, documentaries, commercials, portrait photography, still life photography, photography of works of art, architecture and interior photography, landscape photography, photography of events, and so much more! What content would you like?